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Watermelon Juice

Category

Visual Identity

Date

July 13, 2015

Client

CU'RED

Brief

CU’RED set out on a journey to make natural watermelon juice more accessible to the masses and increase awareness of its amazing nutritional and functional qualities.

To ‘awaken the world to the wonders of watermelon’,  I wanted to produce a visual image that was healthy but fun and approachable.  The use of bright colours was used to communicate the fact of great taste along with clear and simple illustration that doesn’t overwhelm with nutritional information.